Assessment 2
Intro -
Over the week, I have been using my skills to search for information about internet safety. The article "Navigating Ethical Challenges of AI in Digital Marketing" by Olwen van Dijk-Hildebrand, posted on 2Stallions what I am basing my information off, as well as other sources, this article is my main focus.
I have been looking at the ethical challenges of AI in digital marketing, which involves how companies use AI to gather user information to create targeted ads for them. The issue is how these companies gather the data, through AI algorithms, these algorithms can be considered unethical as they collect data that people don’t think they are sharing, and they believe it is a breach of their privacy.
Some of these AIs collect the information without informing the users, causing people to feel as if they do not have privacy. It is an issue as people should be able to control their data and what they share with the companies. AI has made collecting this data easier as it uses information to
AI algorithms use machine learning techniques to identify patterns and correlations within user data, such as common navigation paths, frequently accessed content and user preferences. Everyone seems to be using AI nowadays, from YouTube videos to online shopping, even to you talking, everything is listening and taking that information to give you personalised ads. The effects of AI are targeted ads towards the user, but this means they are collecting data that the user may want private. This isn't very pleasant to people as their phones, computers and other technologies track their history, and even record what they say.
Conclusion -
The article was informative about the impacts of AI marketing, bringing insight into the effects of AI to the user and the data it collects
Traap Evaluation -
I will be doing a critical evaluation on “Navigating Ethical Challenges of AI in Digital Marketing” by 2Stallions using the TRAAP method
References -
Gonçalves, A. R., Pinto, D. C., Rita, P., & Pires, T. (2023). Artificial Intelligence and Its Ethical Implications for Marketing. Emerging Science Journal, 7(2), 313-327.
Comments
Post a Comment