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Jorja Long
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Assessment 2 - Ai in professional sports industry This week, I’ve been applying my critical digital literacy skills to investigate the impact of artificial intelligence (AI) on the professional sports industry. In our increasingly digital world, understanding the influence of emerging technologies including artificial intelligence across various sectors is vital. AI, with its advanced data analysis and predictive capabilities, has emerged as a key factor in many fields, notably in the professional sporting field, where it affects everything from player performance to fan interaction. I aim to explain how artificial intelligence platforms are reshaping the sports industry and offer a comprehensive overview of its implications in today’s world. My research has focused on how AI is being integrated into the sports industry through newly created algorithms and data analysis techniques designed to enhance sports management and performance. AI technologies are now being used to analyse playe